Councillor Simon Hou calls for Chinatown Adelaide marketing campaign

Coronavirus fears prompt Adelaide Chinatown marketing campaign Coronavirus fears prompt Adelaide Chinatown marketing campaign

Councillor Simon Hou said more needed to be done to support local jobs and businesses. “Local businesses don’t need [us] to chat to them with some nice words and photos — when we talk about support we need to consider the money into it,” he said. “Over the last couple of months we are all aware that local businesses are suffering — things are really tough. “Many businesses need help with cash flow and I don’t believe rate relief is an option. “Businesses need more customers and that is something we must help them [with]. “Running a marketing campaign is actually what we need — we could bring more people back into the city and spend more money in the city.”

The Chinatown Association of South Australia (CASA) urged councillors to consider infrastructure improvements in the area, as well as financial relief. Lord Mayor Sandy Verschoor earlier said she was aware of Chinatown’s difficulties, but that immediate stimulus measures would target the entire city, which would undergo a downturn once the festival season drew to a close. The council recently announced a “targeted digital campaign”, under the brand #MyAdelaide, which will encourage more people “to spend more time and more money in the city and North Adelaide” over the coming weeks and months.

ABC Full Story: Coronavirus fears prompt Adelaide Chinatown marketing campaign after traders call for rates relief

By Eugene Boisvert and Daniel Keane

11/3/2020

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