Relationships key to China wine success

Relationships key to China wine success Relationships key to China wine success

From zero Chinese exports in 2006, Portavin currently bottles and exports more than 70 twenty-foot containers of wine -about 1 million bottles to the Chinese mainland every month.

The company almost doubled its exports over the last three years, shipping just 40 containers in 2010, and is now the largest exporter of Australian winemakers to China – a slice of a considerably large pie.

As a nation, Australia is currently the second-largest bottled wine exporter to China, with 15 percent market share in value and 13 percent volume in the imported wine market.

China has been the fastest growing export market for Australian wine for several years with today’s winners reaping the rewards of long-game networking and relationship-building between the two countries in decades past.

Royal credits Portavin’s growth in exports primarily to the ” networks of influence” made accessible by Adelaide-based The Australia China Development Company and its Chinese contacts, after engaging the strategy consultancy in 2006.

Article by by Tiffany Hoy and Christian Edwards

Full article at Xinhua


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