Growing SA New Year celebrations to back China Strategy

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“Look beyond minerals and bulk agricultural commodities to the opportunities in China from the growing middle class.” That is the message to be delivered to South Australia’s business community by the president of Adelaide’s Chinatown and the Australian Asian Chamber of Commerce and Industry, Irena Zhang, this Saturday.

Ms Zhang will speak to business and political leaders at Chinese New Year celebrations in Gouger St. For the first time, traffic will be blocked from the street for a party from noon to late in the evening. “This is not only going to showcase Chinese culture, tradition and food,” Ms Zhang said. “This year we intend using these celebrations to foster a greater understanding of the huge opportunities that await SA businesses and industry by engaging with China.”

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