Eyre Peninsula’s recent promotion at the Chinese Lunar New Year was a huge success, delivering fantastic media promotion of the region and allowing key business leaders to form new partnerships with the Adelaide Chinese community and beyond. “This was a great opportunity to promote Eyre Peninsula’s quality seafood produce and tourism experiences, and the feedback we received was fantastic,” Regional Development Australia Whyalla and Eyre Peninsula tourism development manager Brad Riddle said. “Regional Development Australia Whyalla and Eyre Peninsula and local businesses are now working to ensure we can convert this attention and get more people travelling to the region.” Media coverage included a live cross on Channel 7 weather and various print media as well as a strong contingent of Chinese media.
“Local businesses represented at the Lunar New Year Celebrations in Adelaide’s Chinatown over the weekend had good feedback from visitors and organisers, according to Goin’ Off Safaris owner David Doudle. Port Lincoln was a major focus of the Lunar New Year Celebrations this year, incorporated into the theme that celebrated the new sister city relationship between Qingdao in China and Adelaide. Mr Doudle was one of several business operators and owners who journeyed to Adelaide to showcase their goods and services, and promote Eyre Peninsula to the Chinese and wider communities.
Representatives from Calypso Star, Swim with the Tuna, Adventure Bay Charters, Streaky Bay Seafood, and Boston Bay Wines were there and the Eyre Peninsula Seafood Frontier Brand was also promoted during the event. “Tony Ford from Boston Bay Wines put on a sensational demonstration of cutting up a tuna, which was donated by the Blaslov Fishing Group,” Mr Doudle said. “He cut it up sashimi style, and gave out free samples to some of the guests.” Mr Doudle said a special platter featuring the tuna was also served to VIP guests. Port Lincoln mayor Bruce Green spoke to the crowd about Port Lincoln, and what it offered and business representatives had time up on stage to talk about their businesses and to help pro- mote the region. “We shared information about the amazing activities, the seafood, the wildlife and scenery, all just a 35-minute flight from Adelaide away.” He said the Eyre Peninsula businesses received positive feed- back from organisers as well as potential visitors, and the region’s seafood and adventure activities were spoken of highly. Mr Doudle said the business owners and operators saw their participation in the celebration as an opportunity to develop new ties between members of the Chinese community and Port Lincoln.” PORT LINCOLN TIMES, February 6, 2014